There is no "WHY"

Honestly, people go for looks, someway or another. It's always, "Hey, that guy/ girl is cute" and almost never "Hey, that guy/ girl seems to have an amazing personality even though he/ she is ugly".

But when you love someone, there is no reason "why". You won't be able to notice how hard, or how fast you are falling for him/ her. That is why even though he may be a douche, or she may be a cheating whore, but you can't stop yourself from loving him/ her. And that is LOVE.